Every Big Tobacco Company Owns at Least One E-cig/Vape Company Good for Big Tobacco. Not so great for everyone else. E-cigs Have "a Pass" Cigarette advertising has been banned on TV for over 40 years, but e-cig ads are on the air right now. Switching Isn't Quitting With cigarette smoking rates dropping, it’s no surprise that Big Tobacco would be all over e-cigarettes. And they are, in a big way. Click through to find out why history can’t be allowed to repeat itself. JUUL Made Nicotine Go Viral Since its launch in 2015, JUUL has taken control of 70% of the e-cigarette market. It's youth-targeted flavors and product design and marketing has helped skyrocket its popularity. Why Flavors Matter E-cigarette companies claim they don't target youth and young adults but 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.