Point-of-Purchase Food Icons

Point-of-purchase prompts are motivational messages such as signs, posters, or shelf labels placed near foods to encourage individuals to purchase these healthier food options.

The purpose of this project is to develop a point-of-purchase labeling system to use on the UC Davis and Medical Center campuses. Point-of-purchase food icons, a relatively low cost environmental change, can make it easier for individuals to make better food choices, and may also nudge food producers to create healthier offerings that meet the given guidelines. The goal of the labeling system is to make it simpler for individuals to make healthier food decisions at the point-of-purchase when dining at on-campus eateries like the ASUCD Coffee House, Scrubs and Dining Commons and when purchasing food from convenience stores.

Project Leads:

Shantille Connolly
Health Promotion Specialist
Student Health and Counseling Services
sconnolly@shcs.ucdavis.edu

Kimberly Huynh
Fourth Year Undergraduate Student, Food Science
kihuynh@ucdavis.edu